With Earth Day on the horizon, it is no coincidence that latest weblog posts right here at All Issues Paper have referenced it. First, we celebrated the work of a cardboard artist and subsequent, a brand new guide of concepts for repurposing paper. At present I’ve the pleasure of introducing MASU, an organization that brings you fashionable, 100% planet-friendly reward wrap and playing cards.
Proprietor Libby Hampel mixed her ardour for paper with floor sample design expertise and values to create MASU, a line of premium paper items that aren’t solely fabricated from recycled paper, however are totally recyclable, American-made, and plastic-free. She informed me that she takes immense satisfaction in designing playful, considerate, and daring reward wrap and playing cards for the MASU model that look, really feel, and really do good for the planet.
“I assist my fellow People and cut back my carbon footprint by having my merchandise, packaging, and delivery advertising supplies made in America. With 40% of plastics being for single-use functions and fewer than 10% of plastic produced being recycled, I am dedicated to MASU being a plastic-free enterprise. Going inexperienced by no means appeared or felt soooooo good!”
What is the origin of the curious identify, MASU, you ask? Libby explains: “In
Japanese there are two phrases for giving, agemasu and kuremasu.
Agemasu is used if you find yourself giving to somebody. Kuremasu is used when
somebody is giving to you. MASU embodies all types of giving.“
You may
discover greeting playing cards and word playing cards for particular and just-because
events. There are even denim/cotton envelopes (fabricated from textile
scraps) and Bauhaus-inspired designs. And in addition this very useful wrap calculator.
I used to be despatched a collection of reward wrap and playing cards to see the standard for myself. Truthfully, I am impressed. The wrapping paper sheets are generously sized at 19.75″ x 28.75″ and have a stunning, clean end with a refined shine – Libby accurately describes it as velvety.
Whereas the paper is a sturdy weight, it isn’t so sturdy that it is tough to deal with. Corners fold simply with no tearing, wrinkling, or bulkiness. The coordinated card designs are cheerfully interesting.
I can attest that Libby has put a substantial amount of thought and analysis
into each little bit of her
packaging. The tubes of rolled (by no means folded) reward wrap sheets and
greeting playing cards arrived protected not by clear plastic movie, however
by glassine paper that
is curbside recyclable and biodegradable.
MASU’s cardboard
delivery cartons are sealed with plastic-free, recyclable tape, and even the mailing labels are
eco-friendly.
My hat is off to Libby for constructing a catalog of positive merchandise that corresponds along with her beliefs. Observe together with MASU on Fb, Instagram, Pinterest, and YouTube.
Order on-line at givemasu.com. Libby has arrange a 20% low cost code for All Issues Paper readers – ATP20. Legitimate April Ninth-Could Ninth, 2024, it’s restricted to 1 use per buyer.
