Within the realm of magnificence and cosmetics, the place developments usually dictate design, Werla stands aside with a visible id that resonates with each historical past and modernity. Developed by Design with blink with a workforce of inventive minds, together with Lucas Coradi, Victor Weiss, Luiz Arthuso, Landerson Lineker, and Artur Weiss, the Werla model captures a way of regal class impressed by its namesake. On this historic German space, emperors as soon as resided through the Center Ages.
The muse of Werla’s visible id is a deep connection to historical past, significantly the wealthy traditions and teachings of Hildegard von Bingen, a determine synonymous with pure therapeutic and medieval knowledge.
This historic affect is clear in each component of Werla’s design, from the emblem to the packaging. The emblem, as an illustration, includes a hand-drawn icon impressed by the medieval towers of Werla. This image, designed for simple stamping on stable bathe bars, shampoos, and soaps, reinforces the model’s dedication to authenticity and custom.
Our minimalistic method includes a clear font with slight particulars that give it sufficient persona to face alone with out an icon.
The design workforce opted for an natural, sans-serif font that evokes a nostalgic medieval feeling, including to Werla’s distinctive character. This selection of typography performs an important function within the model’s visible id, putting a fragile stability between historic reverence and trendy sophistication. Because the workforce explains, “Our minimalistic method includes a clear font with slight particulars that give it sufficient persona to face alone with out an icon.” This cautious consideration ensures that the model’s typography isn’t just a complement to the icon however a powerful visible component by itself.