Abels Foodservice, a trusted identify in contemporary fruit and vegetable distribution for over 60 years, has just lately launched an thrilling new branding idea by the inventive drive of the SEEQ company. This rebranding aligns completely with Abels’ long-standing motto, “High quality with out compromise,” which has outlined their enterprise since its inception. With a give attention to delivering premium, contemporary produce to distributors, retailers, and the meals service business, Abels has at all times emphasised the significance of high quality and sustainability at each operation step. Their new model identification displays these core values whereas embracing trendy, clear aesthetics.
SEEQ, based mostly in Wasserviertel Germany, brings years of branding experience to the challenge.
SEEQ’s journey started with a ardour for pictures, which quickly advanced right into a full-fledged promoting company, working with native and worldwide manufacturers. Recognized for its deep dive into the essence of an organization, the company shapes each new model idea with considerate technique and classy design.
They thrive on really understanding, incorporating, and conveying the model values of their shopper firms, and making them the cornerstones of their inventive work – making SEEQ the right match for Abels who values high quality.
For Abels, SEEQ’s rebranding idea embodies the corporate’s dedication to high quality and freshness.
The brand new visible identification makes use of a minimalistic, but daring method that locations the main focus squarely on the core of Abels’ enterprise—premium produce. “Our goal was to create a model that speaks as clearly and straight because the merchandise themselves,” shares a spokesperson from SEEQ. The design options clear cuts, geometric shapes, and gentle, vibrant colours that echo the freshness and transparency Abels is thought for.
Our goal was to create a model that speaks as clearly and straight because the merchandise themselves. – SEEQ Company.
SEEQ has actually captured the guts of what we do. Providing the very best, with out chopping corners. – Abels group.
The brand new brand playfully incorporates the silhouette of a half-cut apple alongside the Abels lettermark. This easy, but hanging ingredient captures the model’s essence whereas permitting for broad recognition and adaptableness throughout varied platforms. The minimal aesthetic displays a modernized outlook, however the daring execution ensures it stands out in a aggressive market.
“SEEQ has actually captured the guts of what we do — providing the very best, with out chopping corners,” says an Abels consultant. This new branding completely mirrors the corporate’s unwavering dedication to high quality, whereas creating a visible language that’s as contemporary and alluring because the produce they provide. With a playful but skilled design, Abels’ new model identification positions them effectively for the longer term, whereas honoring their wealthy heritage of excellence in meals distribution.