In Augsburg, Bäckerei Wolf has lengthy been greater than only a bakery — it’s a cherished establishment the place locals savor contemporary Wolfbreze, collect with mates, and produce residence the style of high quality. Anybody who lives in Augsburg is aware of the Wolf bakery. With a wealthy heritage rooted in easy, high quality substances and craftsmanship, Wolf’s current rebranding by the inventive minds at Moodley (beforehand featured right here) now celebrates a profound transformation, shifting from a model centered on “I” to 1 that embraces the spirit of “we”. This new course cements Wolf as Augsburg’s heat, pleasant “good neighbor.”
The refreshed model identification, visible language, and wording spotlight Wolf’s promise of sincere, artisanal baking at a time when high quality may be onerous to seek out.
Moodley’s complete rebrand for Wolf goes past a emblem replace. The refreshed model identification, visible language, and wording spotlight Wolf’s promise of sincere, artisanal baking at a time when high quality may be onerous to seek out. Each factor, from the colourful visuals to the welcoming language, brings the bakery’s core values to life. The promise “Wolfgemacht für dich” (“Wolf-made for you” in eng.) displays the household enterprise’s dedication to pure substances and conventional strategies, setting Wolf aside in a world of mass-produced, synthetic merchandise.
Flour, water, salt — and love. At Bäckerei Wolf, these are the necessities.
Every merchandise bought on the bakery is fastidiously crafted with an appreciation for the pure, the real, and the native. In Augsburg, this rebrand positions Wolf as a gathering place for all — the place clients and workers each expertise the heat of a real neighborhood.
The Moodley workforce accountable for this transformation contains Vasilisa Aristarkhova, Marie Dokter, Beatrix Haidinger, Andreas Kump, Florian Mondl, Nora Obergeschwandner, Johanna Rädle, Clara Sinnitsch, Rita Stahlberg, Birgit Taucher, Daria Titarenko, and Laura Wittmann. Their work reimagines the essence of Bäckerei Wolf, bringing collectively model positioning, declare, and visible and verbal identification to roll out a model transformation rooted deeply within the values of neighborhood and craftsmanship.
With experience in technique, design, and know-how, Moodley continues to create experiences that encourage, merging the digital and the bodily to create manufacturers that resonate. With Bäckerei Wolf’s new identification, they’ve managed to create a wealthy and welcoming idea that enhances not solely the model’s legacy but in addition Augsburg’s culinary panorama — one heat, contemporary loaf of bread at a time.