Lumoconcept, a Budapest-based customized lighting design studio and producer, is celebrating its tenth anniversary in model. Famend for its bespoke lighting options and dedication to aesthetic and technical excellence, Lumoconcept has spent the final decade crafting progressive lighting designs for tasks starting from residential areas to large-scale architectural endeavors. To mark this milestone, the studio unveiled an attention-grabbing and vibrant inventive marketing campaign that displays its dynamic spirit and forward-looking ethos.
A celebration of innovation and experimentation
Reaching a decade of success as a small enterprise in Hungary is not any small feat. Edina Bugár, Head of Communications at Lumoconcept, explains how this milestone deserved an equally bold celebration. “Reaching a tenth anniversary is a really huge deal, particularly as a small enterprise in Hungary. To have a good time this accomplishment, we have now developed a inventive idea that’s all concerning the model: full of life and vibrant, modern, progressive, forward-looking, excellent, pleasant, pretty, and enjoyable.”
Experimenting is without doubt one of the key driving elements with regards to discovering the right customized lighting answer for a undertaking.
Staying true to their roots, Lumoconcept emphasizes the experimental mindset that defines their design philosophy. “Experimenting is without doubt one of the key driving elements with regards to discovering the right customized lighting answer for a undertaking,” Bugár explains. “We wished to make this experimental mindset very seen. It’s our basis.”
The centerpiece of the anniversary marketing campaign is a set of neon posters that function each inventive statements and purposeful decor on the celebratory occasion. The posters had been printed on Fluoposter, a novel neon paper solely accessible at Europapier Group. This 90 g/m2 paper, coated on one aspect with fluorescent ink, is available in 5 vivid colours —orange, yellow, pink, purple, and inexperienced — and may be printed utilizing standard processes. Lumoconcept chosen Fluoposter in 4 colours; neon pink, neon yellow, neon orange, and white, to make use of of their marketing campaign.
The undertaking began with a recent perspective from the graphic designer. “We had been wanting to see the graphic designer’s recent method and beloved the paper choice he dropped at the desk as a result of it mirrored this experimental method so effectively,” Bugár shares. The inventive course of didn’t cease there. Consistent with the studio’s dedication to craftsmanship, Lumoconcept collaborated with an area screenprinting studio to supply the posters, including an artisanal contact to the trendy designs.
The posters acted as occasion posters on the gate of the occasion venue, as a photograph backdrop on the occasion, and as a “thanks” current for the friends who’ve come to have a good time with us.
Including to the celebration’s vibrant character, a playful occasion identify was coined: Jubilumo. A mixture of “Jubilee” and “Lumoconcept”, the identify encapsulates the studio’s celebratory and inventive spirit in a cool manner. On the occasion, the boldly coloured posters performed a number of roles. “The posters acted as occasion posters on the gate of the occasion venue, as a photograph backdrop on the occasion, and as a “thanks” current for the friends who’ve come to have a good time with us,” says Bugár. The neon posters grew to become far more than simply occasion decor, as they’re a daring assertion of Lumoconcept’s id. “Due to the neon paper, the posters operate as each cool decorations in addition to a flowery reminder of the occasion – and of our model.”
In order Lumoconcept appears to be like to the long run, this jubilant celebration of its previous 10 years is a testomony to its progressive ethos, collaborative spirit, and dedication to aesthetic excellence. From experimenting with cutting-edge supplies like Fluoposter to mixing trendy design with artisanal craftsmanship, the studio continues to shine brightly on this planet of customized lighting design.