I supply prints and merchandise on Superb Artwork America / Pixels, that are print-on-demand websites, “FAA” in my shorthand. They’re two websites, identical firm, virtually an identical, however Pixels affords just a few extra merchandise than does Superb Artwork America.
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| Just a few merchandise accessible from FAA: acrylic print, throw pillow, tote bag, and pencil case |
Individuals usually ask me if I like the best way FAA sells my work. I learn this as emphasis on THEY. Are they (that means FAA) doing an excellent job for me? They, on this case, should not doing something to promote my work apart from present a (fabulous, for my part) platform and course of for me to promote prints and merchandise.
Within the query is embedded a bit of confusion about advertising and marketing. A gallery markets your work – they get the potential clients in entrance of your items and attempt to match purchaser with art work in a passable match. I see this as a form of highly-skilled matchmaking. It takes expertise, perception, and data to match the appropriate consumer with the appropriate art work. And it takes severe curating. A gallery won’t present simply something – they are going to present work (and dedicate assets to) that they consider they’ve purchasers for.
FAA and different POD (print-on-demand) websites don’t do advertising and marketing. They provide a handy platform for the artist to supply prints and merchandise. It’s as much as the artist to get the purchasers to the location. In addition they do no curating, so the platform is open to anybody.
You probably have work up on FAA or one other POD website and no one is shopping for it, it isn’t as a result of the location shouldn’t be doing its job. It’s as a result of you aren’t doing all of your job. Do not quit on POD in case your work shouldn’t be promoting. Ship individuals to your POD web page by way of hyperlinks in your web site, social media posts, newsletters, and so forth., and see what occurs.
I personally love the POD idea. For me it implies that individuals can have photos of my work in no matter type fits them, for very affordable costs. Not everybody who likes my work is out there for unique items of artwork. I find it irresistible that they will have cellphone instances, notebooks, tote luggage, and so forth. in addition to effective artwork prints at a measurement and worth that works for them. It isn’t for everyone, and it would not fake to be unique artwork.
I wish to hear your ideas on print-on-demand, and to know what sort of experiences you’ve had with this type of platform.