Studio Chapeaux, a famend branding and packaging design studio primarily based in Hamburg, has delivered a putting and versatile id for BookLover™, a sub-brand of Thalia, Germany’s largest e book retailer. This branding idea stands out for its deep emotional resonance with readers, celebrating the non-public and sensory expertise of studying.
The design idea displays the intimate relationship between readers and their private libraries. For a lot of e book fanatics, a house library is a supply of delight, showcasing their id and individuality. Studio Chapeaux captured this essence with a modular and dynamic branding system that adapts throughout purposes whereas remaining distinctly recognizable. The branding evokes the heat and nostalgia related to cherished books by using tactile supplies and textured visuals.
The branding evokes the heat and nostalgia related to cherished books by using tactile supplies and textured visuals. From studying candles to cozy socks, the sub-brand’s choices are designed to boost moments spent with a e book, immersing readers in an environment that celebrates literature.
A branding masterpiece for studying fanatics
BookLover™‘s id extends past aesthetics – it represents the enjoyment of studying as a sensory expertise. From studying candles to cozy socks, the sub-brand’s choices are designed to boost moments spent with a e book, immersing readers in an environment that celebrates literature. This modern method has earned widespread recognition, together with prestigious honors like the German Model Award, iF Design Award, and Crimson Dot Design Award. These accolades spotlight Studio Chapeaux’s success in connecting with audiences by significant design.
Studio Chapeaux, recognized for crafting resonating and impactful manufacturers, has as soon as once more demonstrated its experience with BookLover™. Their work showcases how considerate branding can evoke sturdy emotional connections, making a design language that’s each iconic and private. For extra on their tasks, go to their web site and comply with them on Instagram for extra inspiration.