Card Designer Highlight X Hartland Playing cards

The Card Designer Highlight is a collection that includes impartial makers whose greeting playing cards you’ll find in Paper Supply shops. Meet and be impressed by a brand new designer each month on our weblog!

Learn how a background in vogue design developed into a trendy card designer enterprise with Emily J of Hartland Playing cards. Be taught extra about her favourite pastime became a colourful and spunky card assortment and thriving enterprise right here.

How did you start your card-making profession?

I’ve at all times made my very own playing cards and love all issues paper. I studied vogue design, principally as a result of I used to be drawn to sample and textile work. My first job at a ready-to-wear vogue firm taught me the whole lot from placing on a runway present, gross sales outreach and displaying at market week, manufacturing within the garment district, and transport to wholesale accounts. Numerous different work included idea design (colour palettes), underwear design, and accent design.

I discovered myself making greeting playing cards at my desk for co-workers, and ultimately for his or her mates. I designed a tiny line of playing cards and confirmed them to a paper retailer across the nook from my condominium in Brooklyn. The store proprietor bought some playing cards! In luck, a buyer that bought a card from the shop contacted me on etsy to make a child bathe invite… and the invite was for a purchaser from Anthropologie. I despatched the client samples, she bought a pair playing cards, and my line and enterprise grew and grew. Quickly after, Paper Supply discovered my work by means of a submit on Design Sponge. I’ve been so fortunate and I like what I do, and I hope it reveals.

The place do you draw inspiration from? Meals? Pop Tradition? Timeless Motifs? Playful Puns?

I draw inspiration from my each day life, nature, and classic textiles and wallpaper. I like a pun, however they principally come after the design is full.

What does your day appear to be as a card maker and designer?

About 9 years in the past we moved to an outdated normal retailer. As a result of it had a stupendous storefront, we opened a espresso/stationery store, and my studio is nestled behind. Most of my days are spent fulfilling wholesale orders with my staff. Being a part of the warehouse retains me in contact with what’s promoting and the outlets I promote to.

What’s your most well-liked medium?

I taught myself the right way to use procreate on an ipad and it has actually streamlined my artistic course of. I toggle from my ipad to my laptop till I’m pleased with the paintings, after which normally sit with it a number of days to verify I nonetheless love the cardboard and message. Beforehand I hand sketched every design on paper, then scanned them into the pc to paint with my neon pigments.

What does your artistic course of appear to be?

I normally do my designing in a number of compact days once I have to print extra playing cards. I actually immerse myself in concepts for days. I’ve a folder I hold of issues I like, locations I’ve visited, or photographs I’m impressed by that I reference. Then I simply begin drawing and see the place it goes.

What are you most happy with as a creator and card maker?

I’m so proud that I can assist folks convey their messages to mates and family members. There have additionally been a number of outlets that I used to be so excited to promote to, together with many in different international locations. Truthfully, I’m comfortable each single time a card design works out. With the added neons in my printing course of I don’t get to see proofs – so each card could be a danger however can be very rewarding.

I’m additionally proud to say that we print all our playing cards on a 100% carbon-neutral press right here in NY. Our paper and envelopes are each 100% recycled and our ink is vegetable-based primarily based which is more healthy for the planet.

Do you’ve got any private tidbits that you just want to share? Particular abilities/enjoyable details?

Once I first began promoting to Paper Supply I hand-painted all of the neon on the playing cards. Digital printing can not obtain neons, so till I might print on the amount I do at this time I used to be including them with paint! Fortunately I now not want to do that, and it opened me as much as including rather more neon.

I simply began taking pottery lessons at a neighborhood studio, and I’m having a lot enjoyable doing one thing for myself and simply enjoying! It feels good to make one thing with none expectations and check out a brand new medium. I encourage everybody to be taught one thing new and make one thing together with your palms, it’s transformative.