Over the previous decade, my artistic journey has taken me from illustration to instructing, and my model has advanced in methods I by no means anticipated. Once I first created my web site 10 years in the past after an 8-year break to boost my kids, I had no grand plan. I used Squarespace’s free platform, uploaded a handful of photographs I’d made throughout a web based course, and hand-lettered a emblem in about an hour. It was easy, purposeful, and really a lot targeted on my work as an illustrator.
On the time, I didn’t assume a lot about branding. My web site was basically a portfolio of my meals illustrations, which dominated my enterprise early in my profession. I dealt with all the things myself, linking photographs to Pinterest and tweaking issues as wanted. There was no overarching technique—only a place to showcase my work.
However by 2018, all the things started to shift. I had began creating on-line lessons as a method to complement my revenue, and unexpectedly, instructing turned a serious a part of my enterprise. With over 30 lessons on Skillshare, masking all the things from watercolour strategies to social media suggestions, I discovered myself within the position of an educator. Nevertheless, my web site was nonetheless constructed round illustration, and I struggled to characteristic my rising record of lessons in a means that mirrored their significance in my artistic enterprise.