Pokruszone, a cherished Polish bakery identified for its customized truffles, has undergone a phenomenal rebranding, courtesy of the gifted staff at Mato Inventive Studio. Specializing in weddings, birthdays, and particular occasions, Pokruszone has lengthy been beloved for its scrumptious, crumbly truffles — a key characteristic subtly referenced by the bakery’s identify, which interprets to “crumbled” in Polish. The rebranding venture aimed to modernize the bakery’s visible identification, aligning it with its rising repute for high quality craftsmanship and inventive confections.
Pokruszone has lengthy been beloved for its scrumptious, crumbly truffles — a key characteristic subtly referenced by the bakery’s identify, which interprets to “crumbled” or “crumbs” in Polish.
A rebranding that aligns with the shopper’s rising enterprise and evolving model identification consists of considerate symbolism behind the colours
The redesign encompasses a harmonious but daring shade palette of blue, white, and yellow, every chosen for its symbolic which means. Blue, usually related to belief and reliability, mirrors the bakery’s constant dedication to high-quality service. White evokes a way of purity and cleanliness, underscoring the precision and ease behind Pokruszone’s delicacies. And at last, yellow injects a burst of heat and happiness into the identification, including playful power to the model, very like the enjoyment that comes with sharing a fantastically crafted cake at life’s essential celebrations.
By mixing shade concept and design experience, the studio created a vibrant, aesthetically memorable rebranding idea that displays each the artistry and the center behind Pokruszone’s truffles.
Mato Inventive Studio, based by Nadine Ghannoum in Wroclaw, Poland, spearheaded the rebranding effort. The studio’s mission to empower entrepreneurs and construct modern manufacturers is clear on this venture. By mixing shade concept (which we just lately wrote about: The Magic Of Shade Principle In Branding And Packaging Design) and design experience, the studio created a vibrant, aesthetically memorable rebranding idea that displays each the artistry and the center behind Pokruszone’s truffles.
This rebranding doesn’t simply refresh Pokruszone’s picture; it communicates their essence — a bakery that’s as dependable and pure as it’s joyful and welcoming. Observe Mato on Instagram for extra inspiring design and branding ideas.