How did you uncover the facility of magnesium for a sustainable manner of washing?
We’ve at all times been fascinated by the concept of bringing eco-friendly options to on a regular basis life. The standard washing course of has a lot room for enchancment with regards to sustainability, so we started on the lookout for pure components that would exchange dangerous chemical compounds. That’s after we got here throughout magnesium. This outstanding mineral has the power to wash garments with out the necessity for harsh detergents, and it really works by breaking down water molecules to extend its cleansing energy. What excited us most was that magnesium is reusable, biodegradable, and leaves no poisonous residue behind—an excellent resolution for the eco-conscious client. After months of testing and perfecting, we knew we had discovered one thing actually revolutionary for sustainable laundry care.
Who’s the Washinello crew?
We’re a small however passionate crew united by the mission to make laundry extra sustainable. Our backgrounds are various, with experience starting from product growth and sustainability to design and advertising and marketing. Collectively, we’re pushed by a shared objective to supply eco-friendly options which might be each efficient and straightforward to make use of for everybody. Every of us brings one thing distinctive to the desk, however all of us share a deep perception in altering the way in which we do on a regular basis duties—like laundry—in a manner that helps the setting.
When you needed to describe yourselves as a sort of textile, which would it not be and why?
If we needed to choose a textile that represents us, we’d say we’re like linen. Linen is without doubt one of the most sustainable materials on this planet—it’s created from flax, which requires little or no water to develop, and it’s extremely sturdy, that means it lasts a very long time. Identical to linen, Washinello is all about longevity and eco-conscious selections. Linen additionally turns into softer and extra comfy with time, and we goal to do the identical by always enhancing our product and making sustainable residing simpler and extra pleasing for our prospects. Plus, it has a timeless, pure high quality that matches completely with our philosophy of simplicity and sustainability.
By the way in which, Washinello is light sufficient for all sorts of materials—whether or not it’s linen, silk, wool, or delicate synthetics. Our product is designed to care to your garments with out harsh chemical compounds, making it a flexible resolution for every kind of textiles, similar to linen works throughout totally different wardrobes and makes use of.
Who realized the branding and packaging of Washinello?
Relating to branding, graphics, and illustrations, we work solely with the superb crew at Branding Brothers! They’ve been with us since day one, bringing sensible concepts to the desk and turning even our most novice suggestions into polished, skilled outcomes.
The rebranding of Washinello was such an thrilling mission! Since we provide unconventional merchandise, it may be a bit difficult for purchasers to grasp precisely what we do at first look. That’s why the duty for Branding Brothers was to obviously talk our core message proper on the entrance of the packaging. We predict they did a incredible job of mixing sustainability and fashionable aesthetics. Examine them out!
How did Washinello meet Crush paper? And why did you decide to incorporate it in within the packaging?
We first discovered about Crush by our packaging producer, who beneficial we go to Europapier in Vienna. Throughout our go to, we met Sandra Schmidt, who immediately understood our product and imaginative and prescient. After a quick dialogue, she launched us to Crush Corn, a singular design paper made with 15% corn residues. This was an ideal match for us as a result of Crush will not be solely GMO-free however can be produced utilizing 100% self-generated inexperienced power, and accommodates 40% recycled fibers. What’s much more spectacular is that utilizing Crush ends in a 20% discount in CO2 emissions.
We instantly knew it was the fitting selection for Washinello. Not solely does it help our sustainability objectives, however the paper additionally provides a particular texture and really feel to our packaging that stands out. Crush combines an eco-friendly manufacturing course of with a gorgeous, pure aesthetic—qualities that align completely with our model’s dedication to defending the planet whereas providing a product that appears and feels premium. It’s the right materials to convey the eco-consciousness and fashionable design we attempt for with Washinello.
We instantly knew Crush was the fitting selection of paper for Washinello. Not solely does it help our sustainability objectives, however the paper additionally provides a particular texture and really feel to our packaging that stands out.
